EVALUATION

Q1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

Q2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN AND ANCILLARY TEXTS?

Q3. WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?

Through audience feedback we have been able to evaluate the effectiveness of our music video by showing it to our potential target audience. The audience feedback that we received allowed us to see what we did well as well as also giving us an indication on where we could have improved it and what would have made it more effective. In our audience feedback the audience said that ‘the reflector gave a good effect’ as well as the use of ‘good lighting, as it gives a dynamic feel.’ We wanted to concentrate on lighting the subject so that it creates a ‘glamorous’ appearance as well as maintaining a ‘moody’ and mysterious atmosphere. 

 

The audience also commented on the jump cuts by saying that there were ‘good jump cuts, especially with the photographs.’ In doing this, we really wanted to maintain the fast pace of edit with the short shot duration so that we could create a relationship between the visuals and the song. 

 

However, we did receive some points that we could have improved on such as, ‘you can tell that Shqipdon wasn’t playing the guitar.’ This would have made our music video slightly more effective if Shqipdon was actually playing the guitar. Although, this wasn't entirely possible as Shqipdon didn't know the music to the song well enough so that he could play it. However, a slightly more realistic or believable performance may have just enhanced enough so that it looked slightly more effective. 

In the feedback we found that there was good use of camera movement; however, the rule of thirds doesn't always seem to work. This is something that we could have considered more in the filming process of our music video. If we could redo our project this is definitely something that we could consider as this would have given a more professional look as the rule of thirds are important within the stages of filming. 

Our audience feedback has made us think about what makes a music video effective and professional by just taking in to consideration different techniques within the filming and editing stages. Our main concern was trying to convey the narrative so that it was easy for the audience to follow and understand and this was key because it was both narrative and performance based as well as having a fragmented narrative and from the audience feedback we found that we have achieved this through the comments that we received.

 

  

Our main concern was trying to convey the narrative so that it was easy for the audience to follow and understand and this was key because it was both narrative and performance based as well as having a fragmented narrative and from the audience feedback we found that we have achieved this through the comments that we received. 

Q4. HOW DID YOU USE MEDIA TECHNOLOGIES IN THE RESEARCH AND PLANNING, CONSTRUCTION AND EVALUATION STAGES?

OUR DIGIPAK

For our digipak we wanted to create a digipak that focused on the idea of star image. We wanted to use images that created a more three dimensional artist, so it gives a slight insight into what our artist is like. We really like how we created our digipak as two of the black and white images are in a corner and so they are diagonal from each other. I think that these images slightly relate to the one found on Adele’s ‘21’ album as the images are quite subtle rather than being quite bold and in your face. They also appear quite ‘glamorous’ as well as having a slight ‘moody’ and mysterious atmosphere to them. We used the same font throughout our digipak and so we have maintained the continuity. This use of atmosphere makes Shqipdon look quite emotional and so there is a slight link with the music video.