AUDIENCE FEEDBACK FOR OUR MUSIC VIDEO

After creating our music video we began the evaluation stages. This allowed us to see whether or not we were able to create an effective music video that entertained our potential target audience.

‘Very Good’

‘Well edited’

‘You can see the story and so it tells the narrative’

‘The reflector gave a good effect’

‘Liked the change from black and white to colour’

‘Understood the story’

‘Good jump cuts, especially with the photographs’

‘Good lighting, it gives a dynamic feel’

‘You can tell he wasn’t playing the guitar’

‘Good use of camera movement; however, the rule of thirds doesn’t always work’

From our audience feedback I think that we have created quite an effective music video as the audience is able to follow the narrative throughout the music video. I hoped that our music video could provide a form of entertainment for the audience. We also really wanted to create an effective star image and so to find out that our audience spotted the techniques we used to try and convey the star image, it suggests that it could have provided them with an appealing and interesting star image. Our audience feedback also gives us an indication on how we could improve our music video if we were to do it again and so it would give us something to build on.

DIGIPAK FONT IDEAS

For the digipak and also the poster we decided that it would be a good idea to select a font that was bold and eye catching as well as easy to read. My inspiration and ideas for fonts came from looking at Ghostlight’s album and EP. I also wanted to have a font that related to the genre of the music.

 

 

 

For the font of the digipak I thought that it would be a good idea to have the same font for the digipak as well as the poster. This creates a sense of continuity and so this is also another promotional method for artists as audiences recognise the artist’s iconography. As our photos have a dark background we thought that having a white font would stand out better and so it would be easier for audiences to read.

 

PHOTOS FOR OUR DIGIPAK

To create a star image for our digipak we used the college photography studio as it has a black backdrop and we could also use the studio lighting. We tried to convey the same atmosphere and mood that we had running through our music video. We also used lots of key lighting so that we could create a ‘glamorous’ and more ‘flawless’ appearance and star image. This would create a link between the music video and the digipak and so there would be a sense of continuity. We also considered having the images in either colour or black and white. We edited the photographs using ‘Photoshop’ so that they were in colour and in black and white so that we could compare them to see which we preferred and if we wanted to edit them further so that we could achieve the effect and style that we wanted.

I also created Polariods so that we could create a star image and also create a link to our music video and album title.  As we wanted to use different images for the digipak and the poster it would be better to also have an image of the cover of the digipak to help promote the band and album

DIGIPAK IDEAS

After looking at different digipaks and album covers we discussed different ideas that could feature within our own digipak. As Shqipdon was the ‘artist’ within our music video we thought that we should continue the idea of creating a star image and looking at the build up of an artist’s iconography. So to do this we thought that having close ups of Shqipdon would be the best way to so this. We also thought that having Shqipdon playing or having a guitar would build up the iconography as well as giving a suggestion to the genre. We decided that we wanted to incorporate the sad and lonely atmosphere that was in our music video and translate that into our digipak and so we wanted to photograph Shqipdon in the photography studio with lots of key lighting so that not only could we create the moody atmosphere but also include soft and high key lighting that would allow us to create the star image. We also wanted create a shot similar to Phoenix Street’s album ‘Living in the Dark’ with the Polaroids as this would link with the title of the song and could also create a star image especially if we had Shqipdon one of the Polariods. We also liked the landscape shot in the album ‘Lonesome Songs’ that we looked at and so we have considered using something similar in our digipak.

SLOW MOTION

As the photographs are significant within our music video we thought that slow motion would work well. So as Shqipdon pushes the photos off the chest of drawers we wanted this to show the anger and frustration that he is feeling as well suggesting that he no longer wants anything to do with her and that he is pushing her out of mind because he has just found out that she has cheated on him. We thought that by putting it in slow motion it would draw attention to this as well as creating a relationship between the song and the visuals as the tempo of the music has slowed down. Also the clip where half of the photo with Ella falling to the floor is also significant as it shows their relationship and that it is in pieces. We also added a cross-fade; this creates juxtaposition between the ripped half of the photo of Ella and Shqipdon and Ella walking together hand in hand as it shows the distance in their relationship and them being together and then the idea of being alone.  

RE-FILMING OUR NARRATIVE SCENE 2

For the final part of the filming process filmed what we did with Josh but with Shqipdon. We did this to avoid continuity errors and to also get lots of different angles of Shqipdon to create a star image and to keep the camera constantly moving on him. We filmed Shqipdon looking at and ripping up the photos from different angles so that we could maintain the fragmented narrative. It also creates a sense of confusion as Shqipdon would be feeling upset and shocked and so it can be used to signify his thoughts and memories that are flooding back to him, relating to their relationship. When we reviewed the footage we found that the clips were very grainy and so this was the result of filming in low lighting. If we were to re-film this scene we could add subtle diegetic lighting that could light the shots more effectively as non-diegetic artificial lighting could be quite harsh and may alter the atmosphere of the scene. From the first re-filming session we did we decided that we really liked the black and white effect as it complemented the sad and isolated atmosphere. Once we had used the three-way colour corrector we found that it slightly improved the quality as it didn't appear as grainy because we increased the contrast and so it defined the shadows and shapes.

BLACK AND WHITE EFFECT 2

For the scenes where Shqipdon is in the bedroom we wanted to maintain the sad and lonely atmosphere that we had running through the music video. I thought that it would also help with maintaining the continuity as the higher contrast helps you to lose some of the details and so you wouldn’t be able to notice that we used two different people. The black and white effect contrasts the saturated clips where Ella and Shqipdon are together and so this also adds to the dark and sad atmosphere. I think that the black and white effect also helps to make the music video seem slightly more professional as we a have used codes and conventions and techniques that are typical within music videos.