For our
magazine advertisement we wanted to focus on the star image and so we decided
to use an image of Shqipdon with a guitar. The use of a guitar also provides
iconography and so it gives an indication on the genre and style of the music.
For the star image we used soft lighting and also increased the saturation so
that the image will appear ‘flawless’ and quite ‘glamorous’. For the text we
decided on a font that was easy to read and similar to the one found on Ghostlight’s
album and Ep. We also kept the font the same running through our ancillary
texts so that there was a sense of continuity. On our advertisement we
incorporated the band’s website so that we included methods of promotion. We
also used logos for social networking sites such as ‘Twitter’, ‘Facebook’ and
‘MySpace’ so that it promoted the band as well as providing some methods of
consumption for audiences. On the band’s website we found recommendations and
quotes from critics about the band’s album and included them within our poster
so that this provided us with another method of promotion for the band. In
order to promote our digipak we put an image of it onto our magazine
advertisement as the image we used was different from the one on our digipak.
We did this so we created a different star image as well as incorporating the
use of iconography.
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