DIGIPAKS

After researching digipaks we decided to look at different variations to get ideas on how we were going to layout our digipak. It also gave us ideas on what to put on our digipak.
 

I quite like this digipak as it is quite simplistic as the colours and image tend to flow over the whole length of the digipak. The background for the front of the digipak links with the back as the images are blurred and out of focus apart from the rose. It also continues the photographic image of the tree onto the front cover as inside the tree you can see the branches that are out of focus.

 

We really liked the interesting format in which this digipak is presented as it does not appear as a conventional style of digipak as they normally have three or four panel and are in a horizontal line. This digipak focuses on the band members and so this forms part of the band’s image, signature and also iconography for which they are known for. The bold and bright colours against the black makes the digipak eye-catching as well as quite obscure as the light is both soft and high key however the shadows create a kind of dark and mysterious mood.

 

This digipak is simplistic in the fact that it uses only three colours. I like how the image has been edited to black and white and then manipulated further to contrast the black and white with the red of the blood. The colours give a suggestion to the genre as black and red both suggest death and so this is stereotypically linked with the rock genre and so it also creates a link with the image used in the digipak.

 

 

The digipak for Rihanna’s CD ‘Loud’ follows the conventions of the genre as the pop and R’n’B genre focuses more on the promotion of an artist’s star image and iconography and so the images on this digipak are both alluring and glamorous through the use of soft lighting which gives the ‘flawless’ and ‘glamorous’ appearance that is used to promote the artist. The use of a close up creates quite an intimate bond between the artist and consumer as they are immediately introduced to Rihanna’s star image. I like how the image goes across all of the panels and so this creates a link between each of them. The prominent use of red has the connotations of love, passion, lust and danger and so this creates a form of voyeurism and so there is there the element of sexualisation. The roses on the CD’s also maintain the continuity as they link with the roses in the image on the digipak as well as also having the connotations of beauty and love.
 

I think that by looking at different digipaks I have been able to come up with different ideas that will allow me to help our group with the layout of our digipaks. Star image and band signatures are important within the production of album covers and digipaks as they help to promote the artist/band. I have also found that the use of colour can help to give suggestions to the genre of an artist/band.