CODES AND CONVENTIONS OF MUSIC VIDEOS

During the lesson we looked at different codes and conventions as well as vital points which can be found in different genres.

·         Music videos are vital for marketing music

·         Pop videos push the boundaries of creativity

·         Visually bold and technically delivered

·         Star image

·         Band/artist signature

·         Voyeurism

·         Sexualisation

·         Performance, narrative or concept based

·         Camera movement

·         Dynamic and cinematic

·         Lighting that creates atmosphere and makes shots look 3D rather than flat

·         Diegetic lighting

·         Slow motion

·         Backlighting

·         Create depth

·         Lip syncing for performance based music videos

These points and codes and conventions will help us when planning and also constructing our music video because we will be able to see what makes up a music video of the specific genre we are looking at.