GOODWIN'S THEORY ON THE CONVENTIONS OF MUSIC VIDEOS

Andrew Goodwin’s theory looks at the key aspects of music videos. These include:

·       The relationship between lyrics and visuals – Amplifying or contradicting

·       The relationship between music and visuals

·       Close ups of main artist/vocalist

·       Particular genres may have own music video style and iconography e.g. live performances in heavy rock

·       Artist may develop their own star iconography, in and out of their videos, over time this become part of their star image

·       Reference to voyeurism likely

·        Intertextual references

 

Other points to consider:

·         Lyrics establish the mood

·         Music – Tempo, foregrounding instruments

·         Genre – Some trandecend genre while others are more conventional

·         Camerawork - Considerable impact on meaning (Movement, angle, proxemics)

·         Editing – Rhythmic cutting, pace of edit

·         Representations – Star image and voyeurism

After studying Goodwin’s theory this has allowed us to gather a range of different ideas and so we will be able to match this to the genre of music that we will choose. Although we considered having a concept based music video we really liked the idea of having a narrative and performance based music video and so we thought that this theory will really help us when planning our music video.