The opening shot of the music video introduces us to the vocalist using
a close up shot. This creates a star image and also the band signature because
the vocalist (Dave Grohl) is the most iconic members of
the band. Close ups also help to promote the band as we see all of the
individual band members because a star image is formed and so the look and
style of the band are established which gives the basis of the band’s signature.
The band signature is also highlighted to the audience through a long shot
which allow us to see the whole of the band during the performance section of
the music video.
The close up at the beginning of the song, introduces us to
the narrative and brings in a sense of humour as the audience may be familiar
with the band and will recognise that the band members are characters within
the music video. Iconography within the music video is important as it gives a
suggestion to the genre of music. For example, instruments such as guitars and
drums, tattoos and long hair as they form part of the band’s signature because
most of their music videos are performance based. The vocals also are typical
of the genre as people think of anger and aggression when they think of rock
music and so by having the vocalist screaming sections of the song it is
parallel with the visuals within the music video.
The police within the music
video are iconic as it suggests rebellious behaviour which many people relate
to rock music. This rebellious behaviour is also highlighted at the beginning
where the boy in the car in front sticks his middle finger up at Grohl and also
where he pushes over the telephone box although this rebellious behaviour is a
negative attitude it however forms the basis of the humour within the music
video.
The diegetic lighting within the performance section of the music video
uses lighting from above and behind the band. The soft and high key lighting
gives the band a more ‘glamorous’ look rather than a dark and high contrast
look. A slow pace of edit has been used to match the speed of the music for the
verse and then it speeds up as the tempo of the chorus also picks up.
There is
a shot of a golf buggy rolling into the water and this has been done to match
the speed of the music because as the golf buggy slowly rolls into the water
the music also slows down. There are many Intertextual references within the
music video for example the ‘Justin Bieber’and ‘Coldplay’ plates on the
different cars. The most significant band intertextual reference is the 'Nirvana' sticker on the store till as Grohl was the drummer for the band and so the audience will be able to recognise the reference.
The scene in the fast food restaurant is a textual reference from the
film ‘Falling Down’ where a man asks for a breakfast and just misses the end of
breakfast service time where he then goes postal and pulls out a gun. This
scene is similar; however he doesn’t reveal a gun and shoves the unwanted
burger in the sale person’s face.
The clothes that the vocalist is wearing resemble
that of what the character within ‘Falling Down’ wears and so this could also
be another Intertextual reference to the film. This music video is effective
because it has been made with the intention of entertaining the audience with
the humorous narrative which is based largely on the film ‘Falling Down’ as
well as the use of codes and conventions to the genre.
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