POP MUSIC AND MUSIC VIDEOS

Pop music allows the consumer to connect with other people through music as they could be emotionally ‘moved’ by it. Pop music can allow the consumer to feel emotions such as euphoria and melancholia at the same time. This can be done also through the use of music videos as it can be as though you are being taken on an adventure as you discover yourself as well as music. It also allows the consumer to reflect from surreal or different viewpoints as most music videos are ambiguous because it gives the audience a range of different suggestions to the meaning behind the song or video and so it can be interpreted differently. These suggestions expand the imagination as there are no definite meanings in music videos as they can be interpreted differently. Music videos enhances the senses as it creates images to please the consumer as well as entertaining and challenging our preconceptions, which helps the music and artist to get into our heads and become part of pop culture.