BEN L'ONCLE SOUL 'SEVEN NATION ARMY' MUSIC VIDEO ANALYSIS
‘Seven Nation Army’ performed by Ben L’oncle Soul is a cover of
the original song by The White Stripe. This music video is both performance and
concept based. It uses stop motion animation within the music video which makes
it more engaging for the audience as well as making it appear slightly
abstract. Rhythmic cutting has been used so that the shots cut to the beat of
the snare drum. This has been created through a series of jump cuts. It makes
the visuals match the speed of the music. Even though stop motion animation has
been used, real footage also makes up a majority of the music video and so a
star image can still be constructed. It also shows him interacting with his
surroundings which make a link between the real footage and the stop motion
animation.
Vivid colours such as the orange give the music video quite a dated
feel as people don’t tend to use launderettes now a day and so is a thing of
the past. Soft lighting also adds to the vivid colours because the scene is
well lit and so there is not many shadows or contrast. The music video also
includes a voyeuristic element through the use of a high angle, which makes the
woman appear vulnerable. We are also made to focus on her legs as the rest of
her body is covered by a newspaper. Leading lines also makes us focus on her
legs as the lines guide our eyes towards her. This creates sexualisation which
could be an intertextual reference to an advert made for Levi’s underwear for
men as she appears sexualised and the location is in a laundrette which is
where the advert takes place.
The instruments in particular, he trumpet
provides iconography in which the audience are given a suggestion to the genre
of the song. The name of the washing powder is called ‘Soul Wash’ which is a
reference to the name of the artist, ‘Ben L’onlce Soul’. It also emphasises the
artist and creates a star image. The background consists of striped triangles
and creates an intertextual reference and so it appears that he is paying
homage to the band because the music video is a cover for the song. This music
video is successful because it creates an upbeat and energetic atmosphere that
matches the tempo and feeling to the song.
‘Seven Nation Army’ performed by Ben L’oncle Soul is a cover of
the original song by The White Stripe. This music video is both performance and
concept based. It uses stop motion animation within the music video which makes
it more engaging for the audience as well as making it appear slightly
abstract. Rhythmic cutting has been used so that the shots cut to the beat of
the snare drum. This has been created through a series of jump cuts. It makes
the visuals match the speed of the music. Even though stop motion animation has
been used, real footage also makes up a majority of the music video and so a
star image can still be constructed. It also shows him interacting with his
surroundings which make a link between the real footage and the stop motion
animation.
Vivid colours such as the orange give the music video quite a dated
feel as people don’t tend to use launderettes now a day and so is a thing of
the past. Soft lighting also adds to the vivid colours because the scene is
well lit and so there is not many shadows or contrast. The music video also
includes a voyeuristic element through the use of a high angle, which makes the
woman appear vulnerable. We are also made to focus on her legs as the rest of
her body is covered by a newspaper. Leading lines also makes us focus on her
legs as the lines guide our eyes towards her. This creates sexualisation which
could be an intertextual reference to an advert made for Levi’s underwear for
men as she appears sexualised and the location is in a laundrette which is
where the advert takes place. 
The instruments in particular, he trumpet
provides iconography in which the audience are given a suggestion to the genre
of the song. The name of the washing powder is called ‘Soul Wash’ which is a
reference to the name of the artist, ‘Ben L’onlce Soul’. It also emphasises the
artist and creates a star image. The background consists of striped triangles
and creates an intertextual reference and so it appears that he is paying
homage to the band because the music video is a cover for the song. This music
video is successful because it creates an upbeat and energetic atmosphere that
matches the tempo and feeling to the song.
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