TAYLOR SWIFT 'WE ARE NEVER EVER GETTING BACK TOGETHER' MUSIC VIDEO ANALYSIS

The music video for Taylor Swift’s song ‘We Are Never Ever Getting Back Together’ as it contains not cuts throughout the entire duration of the music video. This makes the music video flow as there are a number of location changes. This means that there is constant movement within the shot as well as having lost of camera movement. This makes it more interesting as well as quite fast paced and so it matches the speed of the song. The change in locations suggests that the music video is both performance and narrative based.

 

The camera moves in on the artist and so there is a mid shot of her and so this creates a star image as well as having her address the audience and lip syncing. Voyeurism is constructed through the use of a television where the audience are able to see her giving a performance of her song. The wall opens up to reveal the artist and the male character arguing this also creates voyeurism as the audience are made to feel as if they are looking in on their life and relationship.

 

 

The locations create a split screen and so we are able to see the transition from one location to another as well as being able to see the phone call take place on both ends of the line. The use of a medium close up makes the artist and the male character appear intimate and so this gives the suggestion on what their relationship was like before they broke up, it also contradicts the lyrics of the song and so you see both the before and after within the narrative.

The use of soft and also diegetic lighting makes the cast appear glamorous, most importantly the artist, it also adds depth to the shots as well as making the colours in the scene appear bright and happy. This music video is successful as the fast paced movement and the use of no cuts as well as the narrative help to keep the audience engaged.