For
this music video we looked mainly at camera and lighting techniques. We are
introduced to the artist as the camera moves in towards her where it is
followed by an extreme close up and then later a medium close up of the artist.
This creates a star image and so the audience are introduced to her and are
able to recognise her. Tracking shots have been used to track from side to
side. This means that there is constant camera movement throughout the music
video, especially within the performance scenes. High key lighting has been
achieved through the use of three point lighting which creates a ‘glamorous’
appearance. Lots of fill lighting has also been added so that the artist is
highlighted and so this creates a star image. 
The camera movement makes the
music video flow better and makes it more interesting as opposed to still shots.
It also makes the lens flares move across the screen. During the performance
scene s the shots vary from a medium close up to a close up to a long shot. The
changes in shots are made more interesting through fast paced editing. This
matches the energy and speed of the music and so this creates a relationship
between the visuals and music. Backlighting is also used within the performance,
this means that the lighting is diegetic; it is also blurred, which adds depth
to the shot. 
Backlighting also adds lens flares to the shots as well as a halo
around the artist and so this adds contrast to the shot as well as making her
appear ‘glamorous’. The camera and lighting techniques used within the music
video are effective and create a star image for the artist as well as making it
visually exciting for the audience. This has helped me learnt the importance of
camera movement and how it can be used to make a music video appear
professional and more interesting.
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