PARAMORE 'IGNORANCE' MUSIC VIDEO ANALYSIS

Paramore ‘Ignorance’ is a performance based music video of the rock genre and so displays different codes and conventions used in Carly Rae Jepsen’s music video for ‘Call Me Maybe’. However, like the ‘Call Me Maybe’ the music video for ‘Ignorance’ uses lots of camera movement and so the camera is constantly moving and so this adds to the quick pace of edit and gives an energetic and jumpy performance which is often seen within rock genre music videos. The strobe lighting is quite fast and so this also adds to the fast pace and makes it more interesting for the audience to watch.

 

The lighting however is not a conventional lighting set up and is mostly diegetic. During the music video the female vocalist holds a light on a cord, this allows her to move the light around and so this casts shadows over the band member’s faces as well as her own. This creates low key lighting as there is lots of contrast as well as shadows and so dynamic elements have been created as well as adding depth to create a three-dimensional effect. She also shines the light into the camera and so this creates lens flares as well as having it conceal parts of her face, which creates a mysterious and dark atmosphere.

By singing into the light it lights up her face and so this creates a star image, this is important because the vocalists of a band are normally pushed more into the spotlight because they are the front man or woman for the band and so making them stand out will allow the audience to instantly recognise the band. A fill light from a window has been used to add extra lighting as well as making the shot more three-dimensional. Backlighting is typical of the rock genre as it adds depth to the shot as well as creating lens flares and the halo effect. Here it has been used to create lens flares that create depth as well as being used to make the mist in the background appear more prominent and so this gives the audience something else to focus on.

 

 

There is also a halo around the vocalist’s head and so this makes her appear more important. The use of lighting and camera movement fits the genre well and helps to give a dark atmosphere to the music video which is indicative of the rock genre.