We have also looked at ‘I Get Off’ by Halestorm, like
the music video for ‘Apologise’ it is both narrative and performance based and
is also of the rock genre. However, this music video has a much darker
atmosphere. The use of dark clothing adds to the dark atmosphere because it
makes the band members appear quite dark and mysterious. Dark clothing also
makes up part of the band’s signature as this is what the audience would expect
the band to be wearing. High key lighting makes the subjects appear ‘glamorous’
as it highlights the face and doesn't have many shadows or much contrast. 
Close ups and medium close ups have been used to
create a star image and so with the high key lighting it adds to the glamorous
effect that gives the star image. The camera is constantly moving and so it
makes the visuals flow better as well as making it more interesting as well as
adding to the energy of the music. Fast paced editing has been used as well as
jump cuts creating rhythmic editing and so the energy of the music is matched,
creating a relationship between the music and visuals. Backlighting has been
used to create lens flares as well as a halo effect; this makes the vocalist
appear more prominent and also creates a star image to add to the band
signature because the audience may relate the female vocalist to the band than
other band members.
Voyeurism has also been added through the use of a
camera and a screen. This gives quite a secretive atmosphere as well as
suggesting that she likes the attention of people watching her and so this
matches the lyrics ‘I get off on you getting off on me’ and so this can be seen
as voyeuristic treatment. This music video gives a dark and mysterious
atmosphere as well as being quite secretive and so the dark atmosphere is
typical of the rock genre.
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