POTENTIAL TARGET AUDIENCE

For our target audience we considered a range of different target audiences and we thought that a younger audience may prefer the music video. So we decided to aim our music video to 15–19 year olds. This made us realise that this would focus more on a niche audience. However, we also considered that people may enjoy the music video as they like or prefer to listen to music within the indie genre. Although lots of people tend to listen to a large range of music and so we thought that this would lead to a larger audience and this means that it is not just targeted towards a younger generation audience. Other indie bands that the audience may listen to and enjoy may include ‘Bombay Bicycle Club’, ‘Mumford and Sons’ as well as ‘Arctic Monkeys’. These bands offer a sound and style that is unique to them which move them away from the mainstream culture and other artists and bands. They provide a catchy beat and rhythm that their potential target audience may enjoy and so we hope that our chosen song and music video will provide the same entertainment for our target audience that the target audience of one of these bands will expect or enjoy.