INDIE GENRE CONVENTIONS

The indie genre is made up of a number of different genres, subcultures and styles. Artists and bands within the indie genre are not influenced by the mainstream culture and so they are more independent and are not part of the culture. Music videos most often feature performances, where close ups are used to promote the artist/band as well as their band signature or star image and iconography. The music videos also follow Goodwin’s theory as the lyrics influence the visuals and so there is a relationship between the song/lyrics and visuals.

The pace of edit frequently matches the pace of the song and so this creates a relationship between the song and the visuals as well adding to the atmosphere of the song. This could be done through the use of rhythmic cutting. The costume for the artist/band are sometimes quite stereotypical as they are known to have long swept hair, skinny jeans, t-shirts or hoodies, however as the indie genre is quite open artists and bands are not restricted to the dress code or image but it can be used to  reflect the mood of the song. Black and white effect is used within music videos as it can reflect the atmosphere and mood of the visuals and song.

The target audience age range is 16-26 as their music has a good beat and quite catchy but also has something that differentiates them from the mainstream culture. By looking at the conventions of the indie genre I have been able to try and incorporate them within our own music video and so it fits more with the indie genre and also with the music video.