Do you listen
to a certain genre of music?
Yes I
No III
This shows
that our target audience does not listen to one specific genre and that more
people are likely to watch and listen to our music video.
If so what
genre?
Drum &
Bass
This suggests
that very few people listen to one genre and so our music video would appeal to
more people as indie music is a mixture between pop and rock.
Where do you
tend to listen to music?
Radio IIII
Internet I
Television II
Phone III
IPod I
The radio
largely distributes music and so it is widely available to audiences of all
ages and so nobody is isolated whatever their age or class.
Do the charts
influence your music?
Yes I
No III
The charts
have been known to influence an individual’s choice in music, however knowing
that our potential target audience is not swayed by the charts suggests that a
range of different genres are enjoyed and so our music video doesn’t just
market towards those who consume music in one genre.
Do you tend
to listen to whole albums?
Yes II
No II
This is both
positive and negative for artists as more of their music is consumed by
audiences who listen to whole albums because this made lead to increase in
artist exposure and profits, however artists may suffer from a lack of people
not listening to their whole albums.
Do you watch
the videos of the music you listen to?
Yes I
No III
Consumers
that don’t watch music videos are not exposed to the band or artist’s
iconography and star image which may influence exposure because they will be
known for just their music rather than their image and iconography and so they
may not appear so prominently within the music industry.
Do you like
happy endings in music videos?
Yes
No
Don’t Care IIII
This is
helpful when constructing our own music video because it is stereotypically
seen that some girls enjoy a romantic or happy ending within a narrative, it
also keeps the audience engaged as they would want to know what happens at the
end.
However, it
contrasts the feedback that we got within our treatment as the whole class said
that they liked a music video with a happy ending and so this suggests that a
high majority like a happy ending while others may just enjoy a music video
as a form of entertainment whatever the
narrative or ending.
Do you prefer
older or modern day music?
Older
Modern
Middle
All IIII
The audience
may enjoy a variety of music and so our music video will not apply to just a
niche audience but to a range of ages.
Where do you
obtain your music?
ITunes II
Shops II
Illegally
downloaded II
From Friends I
It is evident
that consumers obtain their music using a variety of different methods and so
this consequently will have an effect on artists as piracy will affect
sales. New methods of distribution have
been created as well as having the evolution and new method of distribution.
Do you find
music videos entertaining?
Yes IIII
No
Music videos
provide the audience with a sense of entertainment whether it is voyeuristic
treatment, humour or an engaging narrative or performance. This also promotes
the band or artist’s signature and star image which the audience are able to
relate too.
What do you
think that a good music video should do/include?
Women IIII
From the
answer it is evident that voyeuristic treatment is popular among certain
viewers and so this may form a type of entertainment for the audience.
Do you like
to interpret music videos?
Yes I
No III
This may be
because the audience enjoys a straight forward music video with a clear
narrative.
Do you enjoy
music videos that contain a clear narrative?
Yes III
No I
Some audience
members may enjoy a clear narrative because they may prefer performance based
music videos depending on their suited genre and they may like to watch a music
video that has a relationship between music or lyrics and visuals.
Do you find
music videos memorable?
Yes IIII
No
Why?
Because
you can relate to it
I like
women
I like
to remember them
This is
because music videos are a form of entertainment made to engage the audience
and to visually please them. Also if
the audience are watching a band or artist that they enjoy they will recognise
their star image, band signature and iconography and so this will make their
music videos more memorable.
Creating
and getting our potential target audience to complete this question has been
beneficial as it has made us think about what the audience want to see and
expect from a music video. It has also allowed us to see what engages and
appeal to the audience so that we could learn from this and maybe incorporate
these ideas within our own music video.
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