Monday, 19 November 2012

POTENTIAL TARGET AUDIENCE QUESTIONNAIRE


Do you listen to a certain genre of music?
Yes     I
No       III

This shows that our target audience does not listen to one specific genre and that more people are likely to watch and listen to our music video.

If so what genre?
Drum & Bass

This suggests that very few people listen to one genre and so our music video would appeal to more people as indie music is a mixture between pop and rock.

Where do you tend to listen to music?
Radio                         IIII
Internet          I
Television      II         
Phone            III
IPod               I

The radio largely distributes music and so it is widely available to audiences of all ages and so nobody is isolated whatever their age or class.

Do the charts influence your music?
Yes     I
No       III

The charts have been known to influence an individual’s choice in music, however knowing that our potential target audience is not swayed by the charts suggests that a range of different genres are enjoyed and so our music video doesn’t just market towards those who consume music in one genre.

Do you tend to listen to whole albums?
Yes     II
No       II

This is both positive and negative for artists as more of their music is consumed by audiences who listen to whole albums because this made lead to increase in artist exposure and profits, however artists may suffer from a lack of people not listening to their whole albums.

Do you watch the videos of the music you listen to?
Yes     I
No       III

Consumers that don’t watch music videos are not exposed to the band or artist’s iconography and star image which may influence exposure because they will be known for just their music rather than their image and iconography and so they may not appear so prominently within the music industry.

Do you like happy endings in music videos?
Yes
No
Don’t Care     IIII 

This is helpful when constructing our own music video because it is stereotypically seen that some girls enjoy a romantic or happy ending within a narrative, it also keeps the audience engaged as they would want to know what happens at the end. However, it contrasts the feedback that we got within our treatment as the whole class said that they liked a music video with a happy ending and so this suggests that a high majority like a happy ending while others may just enjoy a music video as  a form of entertainment whatever the narrative or ending.
 
Do you prefer older or modern day music?
Older
Modern
Middle
All                   IIII

The audience may enjoy a variety of music and so our music video will not apply to just a niche audience but to a range of ages.

Where do you obtain your music?
ITunes                                II
Shops                                 II
Illegally downloaded           II
From Friends                      I

It is evident that consumers obtain their music using a variety of different methods and so this consequently will have an effect on artists as piracy will affect sales.   New methods of distribution have been created as well as having the evolution and new method of distribution.

Do you find music videos entertaining?
Yes     IIII
No

Music videos provide the audience with a sense of entertainment whether it is voyeuristic treatment, humour or an engaging narrative or performance. This also promotes the band or artist’s signature and star image which the audience are able to relate too.

What do you think that a good music video should do/include?
Women          IIII

From the answer it is evident that voyeuristic treatment is popular among certain viewers and so this may form a type of entertainment for the audience.

Do you like to interpret music videos?
Yes                 I
No                   III

This may be because the audience enjoys a straight forward music video with a clear narrative.

Do you enjoy music videos that contain a clear narrative?
Yes                 III
No                   I

Some audience members may enjoy a clear narrative because they may prefer performance based music videos depending on their suited genre and they may like to watch a music video that has a relationship between music or lyrics and visuals.

Do you find music videos memorable?
Yes                 IIII
No

Why?
Because you can relate to it
I like women
I like to remember them

This is because music videos are a form of entertainment made to engage the audience and to visually please them.   Also if the audience are watching a band or artist that they enjoy they will recognise their star image, band signature and iconography and so this will make their music videos more memorable.

Creating and getting our potential target audience to complete this question has been beneficial as it has made us think about what the audience want to see and expect from a music video. It has also allowed us to see what engages and appeal to the audience so that we could learn from this and maybe incorporate these ideas within our own music video.

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