The
music video for Deaf Havana’s song ‘Hunstanton Pier’ begins with a shot of a
film flashing with writing on. This suggests that the song is about the band’s
memories and so this immediately creates a relationship between the visuals and
the song. There is an establishing shot of Hunstanton Pier and so this creates
a relationship between the visuals, song and the title of the song as it is
called ‘Hunstanton Pier’ as well as being the location of the music video. At
the beginning of the music video, the pace of edit is at a moderate speed with
long shot durations and so it matches the speed of the music, which is at mid
tempo and allows the audience to see the lip syncing. A medium long shot that
moves in introduces us to the singer and this is because singers are usually
the most recognised members within a band.
The use of a long
shot allows the audience to see the band members in one shot. There a different
shot changes where we see a close up of each of the different band members. This
allows the audience to see the band’s signature as well as creating a star
image for each of the band members and so they can all be recognised. Long shots
of the location and scenery have also been used as iconography to help to reinforce
the idea that the music video is based on Hunstanton Pier and so it creates a relationship
with the song and lyrics. Another long shot has been used to show the vocalist
walking through a field of poppies; this gives it a summery feel and adds to
the happy atmosphere of the song. The use of natural and soft lighting helps to
add this summery and happy atmosphere as there is not much contrast and the
scene is well lit. It also gives the vocalist a ‘glamorous’ appearance which is
typical within music videos. The shot then changes to a close up of his hand
where the audience is able to see his tattoos; the tattoos help to give a suggestion
the genre of the music video.
A relationship
between the visuals and the lyrics has been created as the lyrics are ‘I said I
would be lying if I didn't say I hate the city and the pier and the fresh sea
air’. The lyrics are matched with shots of London, Hunstanton Pier and the sea.
This is indicative of music videos as it is part of Goodwin’s theory and so
this makes it more interesting for the audience as well as including codes and
conventions of music videos. 
Having the camera moving out slowly from a long
shot of a beach allows the audience to see everything that is happening. This has
been made especially effective as the clip has been sped up and so this makes
it appear fast paced because of the quick movement of the people and so it
matches the speed of the song as it begins to speed up at this point. The music
video is both performance and narrative based as the audience are introduced different
people that the band have met within their lives and so this creates a
relationship between the visuals and the lyrics as well as having the vocalist
lip syncing as part of the performance part of the music video. 
The close up of the sand
castle and the bucket and spade have connotations of summer, sand and sea and
so this adds to the summery atmosphere. The different locations and landscapes
have been sped up and so this creates the sense of time passing by quickly,
this may represent life and how it seems to pass us by quickly. It matches the
speed of the song as the tempo of the song has increased. The pace of edit has
also increased in speed and so this matches the speed of the song. The use of a
kind of Polaroid effect is used to give a sense of time as Polaroid is quite old
now and so it gives a sense of time passing. It is also used as a transition
from one shot to another, this give a kind of summery atmosphere as the colours
are quite subtle yet warm.
The band are made
very prominent within the frame as they are centralised, the clip has also been
sped up and so everybody appears to move past them really quick which also adds
to the idea that time is moving quickly. Rhythmic cutting has also been used to
match the speed of the song as short shot durations of the people within the music
video appear to flash onto the screen on the beat of the music. As the song
slowly begins to slow down the pace of edit also begins to slow down and there
are longer shot durations so that the speed of the visuals matches the speed of
the song. The last shot of the music video shows the band standing around the ‘Hunstanton’
road sign, this relates to the title of the song as well as creating a subtle
message which makes the audience remember the music video as well as the title.
I have analysed this
music video as within our storyboard we have a shot where Shqipdon is standing
in the middle of town. This was the music video where I got the idea from.
After reviewing our ideas I don’t think that we will be using this idea within
our own music video but it has given me an insight into what a music video can
look like if you alter the speed of a shot by using slow motion or increasing
the speed.
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